A NEW CULINARY INITIATIVE

Culinary Crossroads 

Branding Concept

We wanted to ensure that people could quickly identify the project’s tie to Indiana. We landed on marrying the Indiana state flag with a fork. Swapping out the torch with a fork was a clever way to accomplish our goal while offering an “ah-ha!” moment.

Culinary Crossroads Typography

We really like the idea of using a bold, approachable and inclusive font that would appeal to men and women of all ages. As the project grows we don’t want the font to alienate a group from participation.

Culinary Crossroads Mockups

Sometimes it helps to visualize the brand in the wild. Here are a selection of mockups that we put together to help you get a sense of the brand at work.

Thank You!

Thank you for the opportunity. If you have any questions, comments, or concerns, we are all ears. Please direct feedback to nate@12linestudio.com, your creative director for this branding project.