Culinary Crossroads: Concept

Culinary Crossroads:


Culinary Crossroads 

Branding Concept

We wanted to ensure that people could quickly identify the project’s tie to Indiana. We landed on marrying the Indiana state flag with a fork. Swapping out the torch with a fork was a clever way to accomplish our goal while offering an “ah-ha!” moment.

Hex #: 20205b

Hex #: 20205b

Hex #: 20205b

Culinary Crossroads Typography

We really like the idea of using a bold, approachable and inclusive font that would appeal to men and women of all ages. As the project grows we don’t want the font to alienate a group from participation.


Culinary Crossroads Mockups

Sometimes it helps to visualize the brand in the wild. Here are a selection of mockups that we put together to help you get a sense of the brand at work.

Thank You!

Thank you for the opportunity. If you have any questions, comments, or concerns, we are all ears. Please direct feedback to, your creative director for this branding project.