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Three MINO pre-roll boxes floating over a sage green background
Brand Identity · Packaging

MINO

The brief

MINO wanted to be a trailblazer in cannabis. We started by getting to know the brand inside and out, then built its personality and voice from the ground up. The identity, packaging, and merch all grew from there.

Challenge
Find the traits that would set MINO apart and give it room to lead in the cannabis space.
Role
Brand personality and voice, logo and wordmark system, color palette, typography, packaging, animation, merchandise.
Focus
Packaging for rosin, flower, and pre-rolls that lives up to the tagline.
The line

Money Is No Object.

MINO primary logo, slate M over the wordmark in a sage block
MINO strain stickers for Sour Diesel, Chemdog, and Northern Lights
Identity system

One mark, made to wear every color in the palette.

A logo and wordmark system, a seven-color palette from Black to Gold, and Tan Kindred Display for type.

MINO logo system with the M mark and wordmark in five colors
Tan Kindred Display type specimen
MINO color palette: Black, Slate, Teal, Brick, Violet, Sage, Gold
Money Is No Object tagline set as a geometric letter grid
When collaborating with 12 Line, they execute high caliber work, while keeping our bottom line in mind. One of the biggest benefits to working with Nate and the team is that they think beyond the deliverables and develop work that ties into our marketing and sales strategies. They truly understand every side of our business, and strategically make decisions that will have a positive impact.
Louie Boulahanis
Co-Founder
MINO
Packaging

Packaging that lives up to the line.

We designed packaging for rosin, flower, and pre-rolls. The pre-roll boxes come in gold, teal, and violet, each capped with its own M.

MINO pre-roll packaging in gold
MINO pre-roll packaging in teal
MINO pre-roll packaging in violet
Gold M mark on black
Green M mark on black
Violet M mark on black
Merch

Hats, tees, and a custom pair of Nike Air Force 1s.

Custom MINO Nike Air Force 1 in grey, black, and sage
Black snapback with a sage M
Black tee with the boxed MINO wordmark
Black tee with the Money Is No Object letter grid
nuEra solventless rosin boxes in navy and gold with a Mr. Clean concentrate jar
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