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SpaceWalker logo over a halftone astronaut
Brand Identity · Illustration

SpaceWalker

The brief

SpaceWalker set out to bring NASA-grade insulation to cannabis cold storage. The technology was serious. The brand had to make it feel like a mission worth joining.

Challenge
Introduce cryogenic storage to an industry that had never needed it, and make it credible to investors on day one.
Role
Brand discovery, tagline, logo and identity, custom illustration, investor deck, merchandise.
Focus
An identity drawn from NASA's 1970s graphics standards, held consistent from the logo to the last slide.
The line

We hold the cold.

"We hold the cold." poster with halftone astronaut
SpaceWalker concentric ring pattern
The identity

Built from NASA's 1970s playbook.

SpaceWalker monogram, wordmark, and spaceman illustration
SpaceWalker branded cold-storage shipping container
Every idea I bring to the table with 12 Line is a passion project. I always feel that I'm in good hands with Nate and the team, especially when the creative juices start flowing. 12 Line never fails to steer me in a strategic and exciting direction.
Nik Nemikas
Founder
SpaceWalker
Ready for the pitch

A brand that walks into the investor meeting first.

Cryogenic storage was new to cannabis, so the deck had to make the case on sight: modern imagery, custom illustration, and one consistent voice from cover to close.

SpaceWalker deck on a phone
SpaceWalker investor deck spreads
Mission gear

Patches, totes, and a spaceman worth wearing.

Embroidered spaceman shield patch
SpaceWalker pin-back buttons
Round monogram patch
Slate tote with spaceman illustration
Orange spaceman T-shirt
Canvas tote with spaceman illustration
Publix
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nuEra solventless rosin boxes in navy and gold with a Mr. Clean concentrate jar
Next projectnuEra Cannabis