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Three Happie sparkling mineral water cans on a mint background
Brand Identity · Packaging

Happie

The brief

Pete Olander came to us with an idea for a CBD-infused sparkling mineral water. We helped him narrow down the name, then gave Happie a personality to match: upbeat, joyful, and laid back.

Challenge
Turn a founder's idea for a CBD sparkling water into a brand, starting with the name.
Role
Name selection, brand discovery, logo, visual and verbal identity, illustration, can packaging, merchandise, sell sheets, social content.
Focus
A retro illustration style made to bring a smile to your face, carried across every flavor.
The line

Everyone deserves to be happie.

Cheery Cherry can on a wicker table
Cheery Cherry can beside a speaker and a mesh beach bag
The cans

Three flavors, one happie dance.

A retro illustration wraps each can, with a logo and layout made to make you smile. Cheery Cherry, Groovy Grapefruit, and Sublime each get their own pattern.

The illustration

Groovy Grapefruit and Sublime, up close.

Groovy Grapefruit retro can illustration
Sublime retro can illustration
12 Line turned my idea into something that people respond to. When people see the product they want to put it on their shelves or know where they can buy some.
Pete Olander
Founder
Happie
Beyond the can

Merch and sell sheets in the same easy voice.

Past the look and feel, we designed merchandise, sell sheets, and social content, so the brand reads the same on a shirt, in a buyer's hands, or in a feed.

Happie logo printed on a grey T-shirt
Happie sell sheet, front and back
Merch

Bags for wherever the day goes.

Coral Happie tote bag
"Escape" beach bag with Happie cans
Social

C'mon get happie.

"C'mon get happie" social post with Groovy Grapefruit can
"One big happie family" social post with all three cans
"Happie hour" social post with Sublime can
Words to live by

Do more of what makes you happie.

"Do more of what makes you happie." quote post
"Nothing is worth it if you aren't happie." quote post
"You make me happie in a way no one else cans." quote post
"Be happie with what you have, while working for what you want." quote post
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Previous projectBroadleaf