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Broadleaf logo repeated across a corrugated mural in the brand colors
Brand Identity · Web Design

Broadleaf

The brief

Broadleaf builds workflow software for cannabis cultivation, and needed a brand to match. We started at the foundation, built a new visual and verbal identity, then a website to carry it. The idea was simple. Growers should get to focus on the craft while the software handles the data.

Challenge
Rebrand a cultivation software platform from the ground up, with messaging that speaks to each of its audiences.
Role
Brand foundation, tagline and messaging, logo system, website, investor and sales collateral, stationery, business cards, apparel, and consulting on the app's fonts, colors, icons, and layout.
Focus
Give growers the freedom to nurture the art and craft of cultivation, backed by data they never had before.
Outcome
The new look and feel helped Broadleaf secure the funding to build its product.
The line

Keep your head in the plants and your plants in the cloud.

Broadleaf logo pin-back buttons
The voice

Once the line landed, the rest followed.

We wrote messaging for each of Broadleaf's audiences around one promise: the freedom to nurture the craft of cultivation, backed by data growers never had before.

"Keep your head in the plants and your plants in the cloud." billboard
"Make your moms proud." ad with a grower in a purple-toned greenhouse
"Grow up your operations." ad over a close-up of a plant being trimmed
Broadleaf website on desktop, tablet, and phone
Our team is thrilled with the rebrand results. The new look and feel helped secure the funding needed to produce our industry leading solution. We look forward to working with 12 Line on more projects, some of which are already in the works.
Eldon Brown
CEO
Broadleaf
Collateral

From the trade show floor to the business card.

Broadleaf trade show booth with the tagline on the back wall
Broadleaf trifold brochure, "Seed-to-sale is not enough."
Broadleaf letterhead, envelopes, and business cards
Apparel

The leaf, worn well.

Black snapback with embroidered Broadleaf leaf
Canvas tote with stacked Broadleaf wordmark
Black T-shirt with a grid of Broadleaf leaf icons
LendingTree Core Principle Murals
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